News & Press

“The Zetter Group runs some of London’s quirkiest hotels. Its Bloomsbury outpost won’t let the side down when it opens in spring. It’s designed by James Thurstan Waterworth, the former European design director of Soho House, and its 68 bedrooms drape across six Georgian townhouses opposite the British Museum.”

“Behind an unassuming pale blue door on sleepy Seymour Street, just steps away from bustling Marble Arch, lies a tranquil Georgian parlour, decorated to resemble the home of an eccentric aristocrat. For an old-school, quintessentially London experience, it’s pretty perfect.”

“If you’re looking for some good old-fashioned glamour with your drinking… You need to pull up a shiny stool at one of London’s best hotel bars where the service is seamless, the clientele is classy and every last drink is a showstopper.

“The Zetter Clerkenwell, one of London’s most beloved boutique hotels. The 13-bedroom Georgian townhouse — with its award-winning cocktail lounge, games room and dining room — sits on historic St John’s Square in East London, just a short walk from Farringdon Station. The shoot, styled by Adele Cany, captures Dionne in her element: elegant, grounded, and finally calling the shots.”