The Zetter Bloomsbury | Boutique Hotel in Bloomsbury, London Skip to content
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Bedrooms & Suites

Our 68 hotel rooms are decorated with Georgian-inspired interiors and layers of detail—from an refined colour palette of muted hues to unexpected combinations of patterned fabrics. Each boutique room hosts elegant finishing and details, some with king-size four-poster beds, claw-foot tubs, and Egyptian cotton sheets.

Deluxe King – The Zetter Bloomsbury

A Collector’s Residence

The Zetter Bloomsbury unfolds across six beautifully restored Georgian townhouses in the heart of one of London’s most storied neighbourhoods. Inspired by Bloomsbury’s long tradition of writers, collectors and creative thinkers, the hotel has been imagined as a characterful private residence — a place layered with antiques, gathered objects and thoughtful details collected over time.

Bloomsbury Afternoon Tea

Afternoon Tea is an absolute must in Bloomsbury; whether it’s an indulgent celebration, a well-earned break from a day exploring the British museum, or a pre-matinee treat.

Turn an ordinary afternoon into something a touch extraordinary, and delight in perfectly crafted cakes, dainty finger sandwiches, and exquisite pastries.

BOOK AFTERNOON TEA

The Parlour, Bloomsbury

Make yourself at home in the Parlour with drinks and small plates. Whether you’re looking for a morning coffee, afternoon aperitif, or after-work cocktails with friends, we offer a menu of unique cocktails and small plates that will suit all tastes—come and see for yourself.

Find US
2-7 Montague St, London WC1B 5BP – 020 7324 4488

London City Airport
By Road: 41 minutes via A1203 and A3211
By Tube: 45 minutes via DLR & Central Line
Stansted Airport
By Road: 1h 13min minutes via M11
By Tube: 1h 10min via Stansted Express & Central Line
Heathrow Airport
By Tube: 1h via Piccadilly Line
RUSsELL SQUARE TUBE Station
On Foot: 6 minutes
HOLBORN TUBE STATION
On Foot: 9 minutes

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Frequently Asked Questions

What is the nearest Tube station to Bloomsbury? caret-down

Russell Square, six minutes on foot from The Zetter Bloomsbury. Holborn is a nine-minute walk in the other direction — between the two, the rest of London is never far off.

How far is The Zetter Bloomsbury from the British Museum? caret-down

Moments away — close enough that it barely counts as a journey. Bloomsbury grew up around the Museum, and staying here means you’re inside that story, not just visiting it. Perfect for a coffee before you go in, or a cocktail in the Parlour once you’re out.

Is The Zetter Bloomsbury within walking distance from the West End? caret-down

Yes. Holborn station is nine minutes on foot, and Covent Garden and the theatre district are just a stop or two beyond that — close enough to walk it, if you’re not in a hurry.

Does The Zetter Bloomsbury have a restaurant or bar? caret-down

Yes — the Parlour, for cocktails and small plates from morning coffee through to after-work drinks, and the Orangery alongside it. Afternoon tea is served too, for a proper pause between gallery visits.

Is the hotel suitable for celebrations, weddings or exclusive hire? caret-down

Yes — The Zetter Bloomsbury hosts weddings, celebrations and full exclusive hire across its six Georgian townhouses, from an intimate ceremony to taking over the whole address for the day.

Get in touch directly to talk through what’s possible for your occasion.

Is Bloomsbury a good area to stay in London? caret-down

Bloomsbury has been home to writers, collectors and creative thinkers for centuries — Virginia Woolf, Keynes and Darwin all lived here. Staying in one of the neighbourhood’s Georgian townhouses puts guests inside that story, moments from the British Museum, rather than in a generic “central London” hotel with no address worth naming.