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The Zetter Bloomsbury is the only hotel that boasts the British Museum as our direct neighbour: just moments from Russel Square & Holborn underground stations.
Our Bloomsbury Hot Spots Bloomsbury, London
Explore the best Bloomsbury has to offer, all just a short walk from us!
The British Museum
Just steps from our front door, the British Museum is one of The Zetter Bloomsbury’s most brilliant neighbours. Echoes of the museum’s spirit of curiosity and discovery are woven throughout the hotel, from eclectic artworks to thoughtfully layered interiors that feel collected rather than curated. It’s a location that invites wandering, learning and lingering – before returning to the warmth, wit and intimacy of your Bloomsbury base.
2 minute walk
Kiltane 65 Great Russell St, WC1B 3BL
Just along the street, Kiltane has been working with the finest cashmere since 1989. Inside, it’s all about colour, texture and pieces that feel as good as they look – thoughtfully made and easy to love. It’s a natural fit for Bloomsbury’s understated style, where quality reveals itself without fuss.
7 minute walk
James Smith & Sons 53 New Oxford St, WC1A 1BL
A short stroll away on New Oxford Street, James Smith & Sons has been quietly perfecting the art of the umbrella since the 19th century. Stepping inside feels like slipping into another time, with rows of handcrafted canopies and polished wood handles – it’s a reminder of Bloomsbury’s affection for enduring craftsmanship.
3 minute walk
The Craft Potter Association 63 Great Russell St, WC1B 3BF
Just around the corner, the Craft Potters Association offers a quieter kind of cultural pleasure – an ever-changing showcase of beautifully made work by some of the UK’s most talented ceramic artists. That appreciation for craft, texture and the handmade is something we hold close at The Zetter Bloomsbury too, where thoughtful details and characterful pieces reward a slower look.
The Parlour & Gardens
And the shortest walk of all is, of course, just downstairs. Our collection of gathering spaces invites you to linger a little longer – whether that’s in the Parlour or the Orangery, where an eclectic mix of drinks, small plates, Afternoon Tea, wines and cocktails sets an easy, unhurried tone.
Beyond, the garden offers a rare moment of calm amid the hum of central London. It’s not every day you can say you ended the evening with a nightcap in a garden overlooking the British Museum.